Data Blog Post (Final Social Media Project)



Data Blog Post (pt. 1)

TRENDS NOTICED

A Younger Participation Rate
According to the #trashtag challenge analytics, I can see that the “Trash Tag Challenge” is mostly being discussed by the 18-25 age range. Social insight on this data reveals that the youth are bringing the most awareness around the challenge. It was initially targeted towards young adults, and they seem to be receiving the message well by promoting positive social action across social media. 

 This connects to the recent uprise of climate awareness as it is now a huge topic of debate that has arisen from the newer, more younger generations. This could be because of two reasons, either: 1) youth are bringing the most awareness towards climate awareness or 2) younger individuals are more active with social media platforms. Of coarse there are the small handful of older adults that participated in the challenge as well, but the figures of participation are significantly lower than the youth population.
Positivity But Also Backlash!
The discussion around the challenge contains mostly positive sentiment. However, there was also a lot of backlash as well. Mostly the negative comments were individuals that didn't find the #TrashTag necessary and that it was more sad than anything that people needed a social media challenge in order to be motivated to pick up trash. These individuals that lingered more on the negative side pointed out that people should constantly be partaking in keeping their environment clean rather than do it for one day and upload a before and after pic with the sole intention of gaining attention from the social media challenge, wanting to seem eco-friendly just for the sake of likes and follows on their platform pages. There was a clear cut among people that posted in regards to the #TrashTag challenge: they either liked it and found it refreshing, or, they found it useless and a pathetic way for people to start paying attention to their environment. 

Stronger Attention In Groups

Another major trend that I came across is that most of the individuals participating within the #TrashTag usually tried to group up with more people so that they can take up a larger project. A prime example of this would be Mumbai Beach, but there were hundreds of posts that I came across that were oriented around a group project that would center on a number of people gathering to all tackle one location. These group projects also connected to adding to the spreadability of a post because the bigger the group, the more attention the post got because usually the post was shared by bigger eco-friendly pages and businesses that pushed for the #TrashTag challenge. 

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